AREAS OF WORK
Insight (habits, tensions, culture, category)
Research (focus groups, interviews, surveys, data)
Positioning (competitors, white space, value prop)
Brand Platform (purpose, values, voice, narrative)
Comms & Campaigns (briefs, messaging, frameworks)
Launch (go-to-market, timeline, hype, PR)
Concepts (big ideas, creative platforms)
Formats (series, segments, hooks, angles)
Writing (copy, taglines, manifestos, naming)
Video (short form, filming, editing)
Photography (lifestyle, nightlife, events)
Creative Direction (art direction, curation, taste)
Ventures (co-founding, operations, scaling)
Pitching (fundraising, sponsors, new clients)
Product (zero-to-one, market fit, AI, cx/ux)
Advisory (founder decisions, business models, pricing)
Growth (commercialisation, revenue models, offers)
Leadership (hiring, managing, team building)
Shows & Events (parties, festivals, production)
Content (social, newsletters, pop culture, trends)
Screenwriting (sitcom, characters, writers’ room)
World Building (subcultures, spaces, belonging)
Community & Fandom (members, merch, regulars)
Comedy (jokes, punch-ups, sketches, memes)